7 Principles Of Modern Web Application Development

The recent trends in web application development are way different than what they used to be in the earlier days of information technology. Past development principles don’t make any sense today in front of the new ones that have sprung up, but not all amongst the new slew are important. Here, we’ll explore the principles that really matter in the realms of modern web development and are essential to build the successful applications.

• Principle 1: Being productive doesn’t mean creating complex, un-maintainable applications fast

This is a gray area and answers are not quite as obvious. Productivity shares a direct relation with speed and there’s a different one required for every app to be developed. For complex web apps, it will be less; for simpler ones, it will be more. Trying to speed up the development for complex apps might muddle up its specs; worst, it might turn the app completely unusable! Then, even security might face a setback as well as its power to adapt to future needs. The list is a long one here.

So productivity is all about building an application most efficiently, which translates to an even balance between speed and quality.

• Principle 2: Building a quality application

A quality application is beyond just following specs. Rather, it’s an application that’s fit to be used for the present and also for the future; an app that adapts to the changing faces of technology. That way, it will be able to solve the users’ long-term needs and shall grow with the users’ businesses. Plus, another advantage it will carry is it will be easily maintainable.

• Principle 3: Always put the user first

This is almost a no-brainer. Frankly, like any commodity, you got to think of user acceptability. The constantly developing web has changed the tools and methodologies with the emergence of newer devices, but this hasn’t changed the most basic principle, which is - The user must find it usable! Getting wrapped-up with latest technology or putting too many things together to cut short TAT is no excuse towards not providing a great user experience.

• Principle 4: Security features

Online assets of any business is mostly attacked through their Web applications and the attackers target authentication protocols, access controls and all the confidentiality-related data. Common vulnerabilities (Cross-Site Scripting and SQL Injection) are exploited and despite it being common knowledge, it is ignored by most of the developers. But security is not something you can add at the end; it must be built into the Web Application Development right from the time you lay down the first scratch. Authentication mechanisms must be in place right from the start to secure data during a transit.

• Principle 5: Use Tools

Web Development is no more about a specialized focus with a single language; currently, it’s more of a jack-of-all-trades thing. Knowledge about programming languages is as essential as knowing about web vulnerabilities; about API integration to creating a responsive design. Javascript, UX principles or modern architecture – it encompasses all! In short, web application development is more complex than before, requiring an ever-evolving skill-set within tighter deadlines. Tools help you achieve that without sacrificing function, security and functional security.

• Principle 6: Must be viewable through multiple types of screens

The range of devices and platforms in today’s world makes it an absolute necessity. Need not say anything more.

• Principle 7: Speedy apps win the race

Again, it’s a no-brainer. None in today’s world can wait for an eternity, so that’s understood. Make the app handle more data from the sources, for which, you need to properly optimize your app. Else; it will drive away the users, which is bad for your business. So there you are! Call these principles or rules of thumb, but skip just one and your app is a dead horse.

Tips for Innovative and Cost-Effective Marketing

Every business and event whether new or existing requires cost-effective marketing. Keep the costs down is the mantra on every business owners and event organiser's lips. So how exactly do you undertake cost-effective marketing but still manage the get the biggest bang for the money? Read on.

At the absolute core of the “how” is need to being intimate with customer behaviour, understanding how the customer of today reacts, what they see and accept and most importantly, where to find them.

The Business Schools will tell you that marketing means giving your prospective consumers a product or service that they may not even yet realise they need. How? By creating the need in the minds of your prospective customer.

B-Schools today have added a new precision weapon in marketers formidable arsenal -it is called customer focused 'content strategy'; i.e. creating content that perfectly complements the products or services that are offered. Content strategy is built on the three pillars of feedback, advocacy, and support. These three pillars in turn are embedded in the places where their target customers are seeking and consuming content.

A key marketing tool is innovation and B-School professors love to narrate the story of a manufacturer of T-Shirts who was struggling with sales until one day, his son while looking at a design in a magazine said, “Wish I could print this design on my T-Shirt”.

In a World crowded with retailers, manufacturers and service providers; the sales battle is won by offering innovations that improve customer experience. For instance, at the height of recession and job insecurity, Hyundai not only started offering its vehicles on instalment payments but also assured its customers that if they lost their job within a year of purchase of their vehicle, they could return it without any financial penalties.

In more recent and currently highly competitive environment, Virgin America created a focus group program called 'VX Next', which was a group of 30 frequent flyers who were also entrepreneurs. Their role was to generate ideas for Virgin America in return for flyer rewards. Being fliers as well as entrepreneurs, they were intimate with both sides of the coin – user experience and the need for cost-effectiveness. The VX Next group resulted in some highly innovative marketing strategies.

A stellar example in use of technologies in cost-effective Lead Generation Marketing innovation was achieved by Netflix; the producer of TV content and premier online video streaming platform. Their innovative and cost-effective Lead Generation Marketing Strategies consisted of implementing data analytics of consumer viewing behaviour and demand. They termed the process “reverse engineering Hollywood” and they reaped volumes of data on consumer insights. In fact, today Netflix possess a stockpile of customer behavioural data vis-a-viz Hollywood entertainment that is totally unprecedented. They know exactly what the current trend is and they know precisely what the customer wants.

For obvious reasons, nobody out there is going to give you a 1-2-3 kind of “do this” and “do that” to achieve marketing bliss. The common thread running through all these cost-effective marketing ideas is innovation and one of the key players in this field is right here in Australia - the Marketing Academy Group. Call them today at +61 (0) 427 255 542 or visit them at http://marketingacademygroup.com.au.